Google Analytics Academy
Google · Course · Free
Free structured courses in Google Analytics, from beginner to advanced measurement.
Tier B
Catalogue
5 items in Digital Marketing & SEO.
Digital Marketing & SEO
Google Skillshop — Ads and Analytics Certifications
Google · Course · Free courses and certification
Free e-learning and certification in Google Ads (Search, Display, Video, Shopping, Apps, Measurement), Google Analytics and the Google Marketing Platform. Real credentials at no cost.
Tier B
Google — SEO Starter Guide
Google Search Central · Manual · Creative Commons Attribution 4.0
Google's own guide to how Search finds, indexes and ranks pages — site structure, useful content, titles and snippets, images and video, promotion, and the SEO myths to ignore. Published un…
Tier A
HubSpot Academy
HubSpot · Course · Free certifications
Free certifications in inbound marketing, content marketing, email marketing and social media.
Tier B
Moz — The Beginner's Guide to SEO
Moz · Book · Free to read
A long-standing free SEO primer, chapter by chapter. Open it in a browser — the site blocks automated access.
Tier B
Tier A — openly licensed; the institute may host and print it.
Tier B — free to use but copyright reserved; we link to the publisher and never upload the file.
Tier C — the institute's own material.